It’s Annadea Launch Day!

Here’s to a serum skin summer

This is, to date, the single most exciting post, newsletter, email, whatever you want to call it, that I’ve ever written. Today we launched Annadea Beauty, the company I’ve been working on for the past 18 months and dreaming of far longer than that. Annadea is the combination of everything I value: joy, ease, sophistication, ambition, high-performance, and fun. I’ve been asked countless times to start a matcha brand, a protein-based brand, a supplement brand, and several other things that fall squarely in the food and beverage wellness industry. It makes sense, given my focus on creating recipes. But I knew I’d never build something just to put a product in the world that has my name on it. I wanted to make something that felt like a true extension of me and my life’s purpose, and would benefit many other people along the way.

So without further ado, here is Annadea.

We have three serum-based launch products: a blush serum, a bronzing serum, and a glow serum. You can read more about them here.

To Dew Glow Serum

My favorite way to wear the products is to use the To Dew glow serum as the last part of my skincare routine, putting a generous amount on my entire face after my moisturizer. I like to apply the PTO Glow bronzing serum directly to the parts of my face I want to shade and contour, and I blend it with a brush. I finish with a couple of dots of Power Walk blush serum (often in the Rose Trail shade, though I love and use them all), also blended with a blush. We wanted to bottle that “wow, where did you just come back from?” vacation glow with these products, and I think we nailed it. Kyle and I haven’t traveled anywhere for over a year, but when I wear our Annadea products, people often think we’ve just arrived home from somewhere warm, rejuvenating, and revitalizing.

PTO Glow Bronzing Serum

The thing I’ve cared about most throughout my entrepreneurial career is helping women feel like the best version of themselves. I use food to better my own life and I share my recipes in the hopes that they can help others feel better, too. The same goes for Annadea. We can’t always be jetting off to Mexico or Capri, but we can use products that help us get the same glow. And we, the Annadea brand team, can create a brand that celebrates women being healthy–the real kind of healthy, not the fad diet, trend-based health nonsense that clutters a lot of our algorithms. The kind of healthy that includes drinking tons of water, eating a balanced and colorful diet, having fun with friends on the weekend, getting outside for some sun and movement, and taking time for ourselves when we need it.

Power Walk Blush Serum

You can read more about how we brought our brand campaign to life in southern Morocco here, about the team that made it all possible here, how we funded the whole thing here, and the brands that inspired me while building Annadea here.

And of course, you can find Annadea on our website here or on Amazon here. If you’re an Amazon creator, we have an Amazon campaign live right now that you can sign up for. If you’re browsing the products, I’d be remiss not to point you in the direction of our Glow-To trio—it’s all three products, plus a scarf designed by a brilliant French artist, specially for Annadea.

If you have any questions as you dive into the brand, feel free to drop me a comment here or email support@annadeabeauty.com. Thank you all for your support along the way–we’re just getting started and I cannot wait for all that’s to come!